As one of Maui’s most renowned and authentic luaus, Old Lahaina Luau has built a reputation for providing an immersive cultural experience that showcases the traditions, music, and cuisine of Hawai‘i. However, with increasing competition in the hospitality and tourism space, they needed a marketing strategy that would not only reinforce their authenticity but also drive direct conversions from visitors actively planning their itineraries. Their goal was to ensure that travelers seeking an unforgettable Hawaiian experience would choose Old Lahaina Luau over other options.

To maximize exposure and capture the attention of Maui’s visitors at the moment they were making travel decisions, Old Lahaina Luau secured the inside front cover spread of the Experience Maui Official Visitors Guidebook. This premium placement positioned them as a must-experience destination from the moment travelers opened the guide.

As part of the package, they leveraged a complimentary full-page advertorial, using it to tell their story and highlight what sets them apart as Maui’s most authentic luau. The ad focused on their deep-rooted cultural heritage, exceptional dining experience, and commitment to preserving Hawaiian traditions.

To measure the impact of the campaign, Old Lahaina Luau implemented a custom phone number exclusive to the advertisement, allowing them to track direct responses and gauge effectiveness.

The results exceeded expectations. The custom phone number saw the highest volume of calls compared to any other advertising channel Old Lahaina Luau had previously utilized. The Official Visitors Guidebook placement delivered unparalleled engagement, proving to be a vital driver in attracting visitors who were actively seeking authentic Hawaiian experiences.

By leveraging premium ad placement and storytelling through the advertorial, Old Lahaina Luau successfully positioned itself as the top choice for an unforgettable luau experience, reinforcing its legacy while achieving measurable growth in visitor engagement.