Pacific Media Group and Hawaiʻi Visitors and Convention Bureau have partnered to launch an in-destination suite of island-specific Official Visitor Guidebooks for Hawai‘i visitors.
Pacific Media Group will publish four county-specific destination publications:
The Official Visitor Guidebooks will share kuleana
messaging about how to engage, be a respectful visitor and gain a more enriching experience while in Hawai‘i. The Guidebooks will provide vetted and appropriate visitor experiences, mindful and regenerative travel information, destination management messaging and more. They will feature island maps and include island-specific information on Native Hawaiian cultural activities, public-sanctioned trails and hiking best practices, beaches and ocean safety, and ways in which visitors can travel responsibly throughout the Hawaiian Islands. They also will make recommendations for supporting locally owned businesses, popular activities and attractions, dining options, shopping experiences, guided island adventures, and unique festivals and events.
The Official Visitor Guidebooks will be published semi-annually and distributed free-of-charge. The Guidebooks will be distributed to all major Hawaiʻi airports, select partner hotels and resorts, and many popular rack locations around the islands. In addition to the hard copies, digital versions of the guidebooks will be made available pre-arrival to Hawaiʻi visitors. Robust advertising at Hawaiʻi airports, targeted digital advertising and social media will promote the Official Visitor Guidebooks, making them widely visible to all incoming travelers. A QR code on all advertising also will route visitors to digital versions of the guides.