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Old Lahaina Lūʻau

PMG Digital Advertising

Goal

Strategy

Results

Increase advance reservations by reaching travelers before they arrive on Maui, while they are actively planning their vacation.
Reach travelers from key origin markets actively researching Maui experiences, dining, and luaus. Deliver engaging :15 and :30 Programmatic Video ads to highly qualified audiences demonstrating travel intent.
Positioned Old Lahaina Lūʻau in front of highly qualified travelers during the most influential stage of the customer journey — strengthening brand awareness and increasing opportunities for advance reservations.

• Reached travelers during the decision-making stage of vacation planning.
• Search intent targeting reached audiences actively researching Maui activities.
• Video creative drove stronger engagement than display advertising alone.
• Precision targeting improved efficiency by focusing on consumers most likely to book.