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OUR MEDIA

Digital Advertising in Hawai‘i

Pacific Media Group (PMG) helps businesses reach residents and visitors across Hawai’i through MauiNow.com, BigIslandNow.com, and KauaiNowNews.com, the state’s leading local news websites, along with managed social media, programmatic, and video advertising.

Our digital solutions include display ads, video integration, sponsored content, and more—allowing you to craft engaging, targeted campaigns. With precise audience targeting and measurable results, advertising on PMG’s digital platforms ensures your message reaches the right people at the right time.

The Best in Hawai‘i Digital Media

LOCAL NEWS ADVERTISING

Advertise on Hawai‘i’s Trusted Local News Websites

MauiNow.com, BigIslandNow.com, and KauaiNowNews.com are among the most-visited local news sources in Hawai’i, covering breaking news, weather, events, real estate, business, and community updates for Maui, Hawai’i Island, and Kaua’i. Businesses advertise on these sites because readers are already engaged with what’s happening on their island, not just scrolling past.

  • Island-specific campaigns: Target Maui, Hawai’i Island, or Kaua’i on their own.
  • Statewide campaigns: Reach all three islands through a single buy.
  • Event and tourism promotion: Reach residents and visitors who are actively researching things to do.
PMG Digital

Programatic Advertising with Worldwide Reach

Our team delivers cutting-edge digital advertising solutions tailored specifically for the unique markets of Hawaii. As a locally-trusted company with decades of experience, we have an in-depth understanding of your specific island market. Our offerings include targeted display advertising, programmatic video, over-the-top (OTT) and connected TV (CTV) advertising, as well as social media marketing, ensuring a comprehensive approach to meet your digital marketing needs.

HAWAI‘I Digital MARKETING

Digital Advertising Formats We Offer

Digital Display Advertising

High-visibility banner and display placements across MauiNow.com, BigIslandNow.com, and KauaiNowNews.com. Your ad runs alongside daily local news, so it appears in a context readers already trust and return to, something that’s hard to find elsewhere in Hawai’i’s digital ad market.

Sponsored Content Advertising

Branded articles written for and published on PMG’s local news sites. Unlike sponsored content networks built mainly for national campaigns, PMG focuses on sponsored content for Hawai‘i businesses, organizations, and community partners.

Sponsored content gives your business room to explain services, announce openings, promote events, highlight community involvement, or educate local customers with the credibility that comes from appearing in a trusted local news environment.

Digital Video Advertising

Video ad placements across PMG’s owned sites and extended digital network. This format works well for product launches, tourism promotion, event awareness, and employee recruitment.

Programmatic & OTT/CTV Advertising

Data-driven ad buying across websites, apps, and streaming or connected TV. Programmatic extends your reach beyond PMG’s own sites while still targeting Hawai’i audiences by island, behavior, or interest.

Social Media Advertising

Managed paid campaigns on Facebook, Instagram, and other platforms, combined with organic reach through PMG’s local news social network, one of the largest Hawai’i based local media audiences on social media.

Pacific Media Group is a Hawai’i based media company that operates MauiNow.com, BigIslandNow.com, and KauaiNowNews.com, along with radio, TV, print, and airport advertising across the state.

You can advertise through display ads, sponsored content, video, or a combined package. Request a consultation to get pricing based on your island (or islands), preferred format, and campaign goals.

Both are options. PMG runs single island campaigns for Maui, Hawai’i Island, or Kaua’i, as well as statewide buys across all three NOW sites.

Display advertising places your ad directly on PMG’s own news sites. Programmatic advertising uses automated, data driven buying to reach audiences across a much wider set of external websites, apps, and streaming platforms, which is useful if you want to extend reach beyond PMG’s owned audience.

Yes. PMG’s sites reach both residents and visitors who are actively browsing Hawai’i news, which makes them a good fit for tourism, hospitality, and event based campaigns as well as local business advertising.
Case Studies

Success Stories

Old Lahaina Lūʻau

We helped the Old Lahaina Lūʻau reach travelers from key origin markets actively researching Maui experiences, dining, and luaus by delivering engaging :15 and :30 Programmatic Video ads to highly qualified audiences demonstrating travel intent.

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Start Your Hawai’i Digital Advertising Campaign

Tell us which island you want to reach and our digital team will recommend the best advertising options.